'Tis the season - for shoppers to look for that one-of-a-kind, "it's something they don't have" type of gift, and where better to look than at galleries and crafts fairs and gift shops that carry local artisans' works? Unlike the major retailers, December 26 likely won't be a crazy mob scene of gifts being returned, but you really don't want the day to be too quiet, either.
As an artist, December 26 (and the days following) offer an opportunity to communicate with those who purchased your work - whether via e-mail or a handwritten note (yes, I did say handwritten!). It's a personal thank you that keeps you connected. And, by the way, another thought is to suggest a way in which your patron can further appreciate your art work - such as sharing with them what inspired you to create it. It helps the piece's new owner to create a connection with your muse.
Once you have a way to stay in touch with patrons, you might consider an occasional e-mail or newsletter that keeps you and your customers connected throughout the year. Let people know where you are exhibiting. Share with them an exciting new project, or a place you've recently traveled. Building relationship is key to building repeat sales, and developing a dialog through routine communication helps to build that relationship.
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